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Seems like no matter how hard Commissioner Bud Selig tries to build interest in the Major League Baseball All Star game he still comes up short.
There was a lot of hype leading up to the game this year, with debate over whether Omar Infante belonged in the game and whether rookie phenom Stephen Strasburg got screwed when he was left out.
But at the end of the day, despite all the hoopla, the game’s broadcast produced the lowest television ratings in history. Back in the mid-1960s and 1970s, the game used to produce ratings scores in the mid 20s and share ratings in the mid-50s.
(A ratings point represents one percent of the total households in the United States watching a given show. Share measures the percentage of television sets in use tuned into a program. So 20-plus percent of households with televisions used to watch the All Star Game and more than half of the televisions in use during the game were watching it.)
In 2002, the All Star game slipped to single-digit ratings for the first time and those figures have not returned to double digits in the years since. Tuesday’s game, according to the Los Angeles Times, drew just a 7.5 rating for a paltry 12 million average viewers. Continue reading
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